Share your dreams with us

to make it a reality.

Cloud Kitchens
Media Management
Turnkey F&B Projects
Food Delivery Management
F&B Architectural Design & Build
Product Improvement Plans (PIPs)
Events & Catering Management
F&B Training & Development
B2B & B2C Food E-commerce


• A Custom Palette Ltd.(ACPL) is a privately held global firm established in 2015 with the head office based in India. ACPL is a highly skilled hospitality consultancy and venture capital financing company with a diverse portfolio spanning from food & beverage, media, information technology, architectural design-build, e-commerce and education business.

• The group believe in sound planning, close analysis, study of opportunities and that the successful performance is a result of a clear vision, effective management and competent individuals.

• In all its activities, the Group pays a great attention to the social development and the effective participation in the economic growth & development.

• Our main forte is to provide total and/or partial business solutions for the hotels, restaurants, packaged food service companies, also operate corporate travel, events management, hospitality training and media management verticals to facilitate our clients at all stages.


We live by these three pillars of success.


Our VISION is to be recognised as a highly respected industry leader in hospitality management industry.


Our MISSION is to provide distinguished hospitality services through the four key components of our Mission Statement: Service, Relationships, Humane Approach, and Results.


Our CORE VALUES are what drive our company. We strive to create a respectable, stable, and enjoyable workplace, to conduct our business with integrity, to recognise and celebrate our innovative associates, to uphold quality standards, to provide unparalleled service to our clients, and to support the communities in our backyards.


We offer a diverse choice of services to build, develop, implement and maintain a successful business.


  • Provides new F&B concept development based on a competitive market set analysis.
  • Carrying out the full range of activities required for the new project - design, construction, decoration and launch of the hotel.
  • Handling, delivering and installing furniture, fixtures and equipment (FF&E) and operating supplies & equipment (OS&E).
  • Developing and following a strict business plan.
  • Cost - efficient procurement strategy / tenders.
  • Assistance in negotiation and contract signing with outsourced companies and service providers.
  • Sales and marketing strategy development, hotel pricing policy analysis.
  • Technical launch of the hotel.
  • Human resource management and training program.
  • Core guidelines on brand standard implementation.

  • We offer a complete blend of management services including customised programs based on your specific needs.
  • Our team specialising in the management of the entire project and we are positioned to help our clients ensuring the business success.
  • Our services include:

    • Guest Service Management.
    • Cost Control – Food and Beverage.
    • Managing problems in your business.
    • Human Resource Management


  • A property improvement plan (PIP) brings a hotel/resort in compliance with brand standards.
  • An effective PIP help owners gain market share, increase guest satisfaction, drive revenue performance, and enhance profitability.
  • Elements like lighting, faucets, and fixtures are foundational for brand standards, also energy-efficient equipment upgrades are entering the equation.
  • Find out the areas that challenge the existing property and could be higher priorities on a PIP.
  • Our services include:

    • Technology up-gradation.
    • Changes in customer expectations in lighting, bedding, finishes and furnishings.
    • Property services like pool, fitness centre and spas.
    • The modern and up to date food & beverage trends.


  • Our extensive food and beverage management experience includes high volume branded restaurants, catering and convention services, and hotel restaurants.
  • We maximise your entire hospitality investment by hands on training and development program custom made for your own hospitality business in order to maximise your profit.
  • Our services include:

    • Cost & Inventory Control.
    • Food & Beverage Menu Planning & Design.
    • Negotiated Purchasing.
    • Restaurant Promotion & Advertising.
    • Hospitality Service & Quality Initiatives
      Food & Beverage Banquet & Catering Development
    • Food & Beverage Sanitation Health & Safety Education
    • Housekeeping Inventory and operations training
    • Front office and guest relations


  • Your organisations are supported by our highly motivated media management, corporate branding and marketing team.
  • Our seasoned team of professionals work to create a exclusive media production for your company.
  • Our marketing & branding focused culture helps gain highest achievements for each business unit.
  • Our services include:

    • Professional Creative Design Team.
    • Targeted Promotion and Advertising.
    • E-commerce, Social & Internet Marketing.
    • Social Review Monitoring and Management.
    • Sales Office Management and Audits.
    • Still and Video Media Production.


  • As the global business environment continually evolves, so changes the travel management needs.
  • To remain competitive we offer global travel solutions that are reliable, cost effective, and fully compliant.
  • We’re here to help you meet all these demands and more by delivering travel everywhere, offering broader content through faster, more dependable distribution – in the ways that today’s traveler's want to access it, online and on the move.
  • Our services include:

    • Dynamic trip information.
    • Smart communications relevant to their trips.
    • Booking tools and techniques that help people book in the way they prefer.
    • Easy payment gateways.


  • We offer a one stop solution for your brand when you need to be interactive with your target audience, wishes to do a brand activation program for your company or organise a personal event for your loved ones.
  • Our services include:

    • Clear sketch of action plan
    • Provide the check list of every step of event.
    • One window information system for mega event.
    • Cost effective solutions.
    • Strong network & liaison with State and Central Government for procurement of all relevant licensing
    • Post event report on overall result


  • One of the special modes of carrying out international business with our team of senior project leaders who have experience with the type of project that is being produced.
  • We will do everything needed for the project.
  • The project idea is often handed over to them and we diligently produce the project up to the standards set by the project owner/ client.

    "Gallery legitimates the art production and helps build collections."-- Unknown

    An upmarket luxury coffee-shop chain offering signature coffees and gourmet boulangerie to the city of Dhaka and soon to launch all over Bangladesh. Custom Palettes is involved with Buttercup since conceptualisation, it has steered designing the layout and interiors, installed, and currently managing the outlets as local operators.

    Custom Palettes has worked closely with BRAC Chicken to develop all of their frozen chicken products which was a part of their relaunch. These Ready-to-cook products are created with utmost care, precise measurement, love for good food and keeping in mind the safe-food concept. The products are quite popular in the up-market segment and currently available in all over Bangladesh.

    Custom Palettes has worked closely with Spring Hill Apartments to offer an experience that is ready for guests to dive in through a variety of accommodation, comprehensive guest facilities and crisp and perfect food & beverage services. The standards are being built into Brand Identity to spread the brand on a franchise model.
    Custom Palettes has been pivotal consultant in building the Fine Dining Indian restaurant brand Khazana Signature in Bangladesh and currently looking for to set its footsteps abroad.
    Custom Palettes has worked closely to turn a Indian family dining restaurant Khazana Uttara to a up-market fun dining Indian bistro with more niche food presentation and segmenting the food on offer by a thorough menu-engineering and local food habit survey.
    Custom Palettes manages an online Lifestyle magazine with a subsequent reader base. It has a plan to take it on a more elaborate format amalgamating YouTube cooking show channel along with it which will showcase all Custom Palettes produced cooking tv shows and later release mobile apps.
    Custom Palettes has been working closely with Khazana Gardenia as culinary consultant organising high-end fine-dining dinner for various International and State dignitaries and organising food festivals.
    Custom Palettes founder has hosted 120 recipe tv show with Bangladesh leading TV news channel Ekattor which has been quite a popular series and rated high on TRP.
    "Radhuni" is the flagship brand of Square Food & Beverage Limited based in Bangladesh. Square Food & Beverage Ltd.’s renowned brand ‘Radhuni’ act as the title sponsor of the Bangladesh's biggest cooking reality show "Shera Radhuni" which hones innovative competitors who are a bit ahead from others in terms of cooking expertise through exciting and tough challenges.
    Custom Palettes is excited to offer dining venue featuring international buffet and themed lunch and dinner selections and Ala Carte menus. Kite Restaurant is first truly interactive restaurant featuring an open kitchen concept allowing you to engage with our chef's as they skill-fully prepare vibrant meals in front of your eyes for a personalised dining experience.

    Kite Banquets: Spectacular city view gives a magical touch for exquisite weddings and inspiring events—whether they be for an intimate group of 10 or an extravagant production for 400. Delight your guests in our banquet rooms or host a function in our four meeting rooms. For everything from conventions, graduations, and anniversaries to incentive dinners and themed holiday events, our culinary team will create tantalising and mouth-watering menus to exhilarate and delight you and your special guests. Our inventive chefs thrive on fulfilling your desires with fresh and inspirational menus, whether for a mocktail hour or a full wedding or a gala dinner. Our chefs are pleased to accommodate any special dietary restrictions.

    On going project ! Details will be shared after completion !


    "The best way to look at any business is from the standpoint of the clients." --Jamie Dimon

    Business Ventures

    We believe that conquering each new horizon should lead us to another, only to serve the society better! “We won't grow and learn, doing what we've always done, and thinking what we've always thought. We need to move beyond our comfort zones. We need to engage with new and different if we want to expand ourselves.” - Akiroq Brost

    Adency Ltd

    We are your growth partner who is nimble, hungry, results-driven 360° marketing fore runner. We execute with purpose and focus on measurable, actionable results.

    Visit Site!

      The Foodstore.App

      TheFoodStore.App is a food-tech company that works on a unique 360° e-commerce platform providing a complete solution of various cuisines with own and partnered food delivery logistics, backed with data analytics, strong customer relation management, loyalty benefits to create a memorable meal.

      Visit Site!

        FRESH n DAILY

        Online grocery shopping has never been easier. Need things fresh and daily? Whether it’s fruits and vegetables or dairy and meat, we have this covered! Get fresh eggs, meat, fish and more online at your convenience as well. Hassle-free Home Delivery options.

        Visit Site!


          We aspire to produce high quality, cost effective, reliable result-oriented web and e-commerce and mobile application solutions on time. We are here to provide utmost return on your investment in shortest possible time. We develop distinctive web solutions which guarantee competitive advantage and improved effectiveness for your business and to your end users.

          Visit Site!


            A premiere lifestyle magazine focusing on to deliver stories about renovations, newly built homes, interior decorating and exterior development. We find out what’s new, what’s trending, what’s hot and what to avoid. Our life is more than our home and we delivers there too, with contemporary stories about health, beauty, fashion, travel, food and so much more.

            Visit Site!


              We are an online shopping site for Fashion & Lifestyle in Bangladesh offering wide range of clothing, footwear, make-up, accessories & wearables.

              Visit Site!

                School of Hospitality INtegrated Education (SHINE)

                Blending practical kitchen training with theoretical food services exposure, we prepare graduates and under-grads for competitive careers in hospitality industry and other allied industries. We do prepare people for their higher study grooming and IELTS tests

                Visit Site!

                  Design Central International Ltd

                  Design Central International Ltd [DCIL] is a Dhaka based architectural design and construction firm specialised in unique hospitality projects, retail shopping, luxury residential and corporate offices.

                  Visit Site!

                    Corporate Social Responsibility

                    We believe in integration of socially beneficial programs and practices into our corporation's business model and culture.

                    All our business concerns belief in 'Habilitation' as a process by which we aim at helping specially abled people attain, keep or improve skills and functioning for daily living.

                    To work closely with various NGOs & organisations to train 'Specially Abled' people and to put them back in main stream is one of our company's ethics pillar.

                    We believe in an Inclusive society !


                    "The strength of the team is each individual member. The strength of each member is the team." --Phil Jackson

                    Subhabrata Maitra

                    Subhabrata Maitra

                    Founder & Managing Director

                    While working with various International Hotel chains like Taj, Starwoods, Millennium, Carlson, he had the vision to build the firm and has led its development till date.
                    After Bachelor in Hotel Management, while gaining experience working in various busy kitchens, he completed different hospitality diploma courses from American Hotel and Lodging Association, completed Post Graduate Diploma in Management with specialisation in Operations Management and a note worthy Master certificate in Hospitality management from Cornell, New York.

                    Farzana Islam

                    Farzana Islam

                    CEO & Director- Adency

                    While studying, Farzana has been extremely hard working to learn the nitty-gritty of business understanding while working with international hotel chain Westin-Dhaka and nationally acclaimed best Indian restaurant Khazana-Dhaka and finally honed her marketing skill while working with German giant Hafele Bangladesh.
                    Within a short span of 3 years she has been able to grow a then small marketing agency to a level where we work for big local business houses like Square, Meghna, ACI, United Group as well as many international business houses like Nescafe, Himalaya, Dabur, etc.

                      Joy Mondal

                      Joy Mondal

                      Chief Product Officer- The Foodstore

                      With a strong hot kitchen and bakery experience from five star hotels like Westin Dhaka, etc, and root level product creation experience while working with Pran group, he has honed his expertise to work with products which are best in class. His last assignment before joining was opening a full stacked bakery business called Kindred.
                      The primary goal is to lead and facilitate the creation of products that deliver value to both customers and the business.


                        00 88 01794770125

                        Dhaka, Bangladesh